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Celebrate the newness of Spring with zulily Debuts

With temperatures on the up and up and flowers in full bloom, we here at zulily have officially shed our Winter coats for the vibrant hues of Spring. With so much new all around, we couldn’t wait to share the fresh additions to our brand family with you. From an iconic photographer to some sun in a bottle to get you ready for your next seaside getaway, we’ve searched high and low to bring you some of our favorite new brands and give you the scoop on these zulily debuts!  Check them out all week long.


Igniting bitty imaginations when it’s time to cuddle up for bedtime bliss, Lighthead Beds has taken the classic night light and created a bed frame that lights up the night in technicolor brilliance. Displaying interchangeable images from iconic character pals to far off magical lands, their signature beds grow with kids as their interests change for endless illuminated dreaming.


Bringing modern twists to classic silhouettes, Hudiefly curates apparel that is more than just apparel it’s ‘design for the person who dresses and lives without boundaries’. From architectural dresses and flowing knits to classic graphic tees and eclectic prints, each piece is crafted with unique and timeless fashion in mind for looks that are ready to set the trends and globe trot with leisure and style.


Born in Queensland, Australia, Anne Geddes has spent her life creating whimsical photographs featuring the purity and beauty of children while making sure they are nurtured and loved. Known across the globe for setting little loves in the cabbage patch or transforming them into fluttering butterflies, her work has propelled Geddes to new heights with her success allowing her to found the The Geddes Philanthropic Trust to prevent child abuse and neglect all over the world.


From sunless tanners to gentle make-up removers, Comodynes strives to make beauty simple with their go anywhere and use anywhere products. Featured in Oprah’s O Magazine and winning the ‘Prix d’Excellence’ from Marie Claire Magazine, they have gained traction in studio and on the set fast becoming a staple in Hollywood dressing rooms.

Maternity Fashion Passport Week: Motherhood Around the World


It’s Maternity Passport week at zulily, where we’re featuring maternity brands from various countries around the world.  Motherhood is a universally cherished experience, but each country has its own unique customs to celebrating the arrival of a new baby. We’ve taken a look at some of these customs from countries featured during Maternity Passport week all this week.

France:  In France it is not customary to have a baby shower before the baby is born. The French prefer to shower a new mom with gifts after the baby is born, often times waiting until the first birthday to celebrate and give gifts to both the mother and baby.

Turkey:  In Turkey, mothers stay at home for the first 20 days after the birth. During this time, friends drop by and drink a special beverage called lohusa serbeti. Once 20 days pass, the mother and child make return visits to gift-givers’ homes, where they are given a handkerchief filled with a single egg (signifying a healthy baby) and candy (representing a good-natured baby).

They also rub flour on the baby’s eyebrows and hairline, which is supposed to grant him a long life.

New Zealand: Pregnancy is a very special time in Maori culture. It is believed that both mom & Baby should remain relaxed and calm throughout pregnancy because the baby is fully aware of its surroundings and stresses.

Singapore:  Many people believe that it is unlucky to throw a baby shower before the baby is born. Parties are often held up to 100 days after the baby is born. Mothers also turn to natural medicine such as strong herbal teas to ease the pain of labor and help purify themselves while pregnant. As in a lot of cultures, it is believed that the baby is very sensitive to external forces.

Sweden:  An interesting invention called ‘Breast Warmers’ are popular in Sweden. Described as a cross between a baby elephant’s ear and a shoulder pad, the breast warmer is meant to be placed into a bra to hold in body heat. Swedes believe that nursing mothers should keep their breasts warm to increase milk flow and prevent blocked ducts. 

Spotlight on Contemporary Style Shoppe

Today on zulily we’re launching a very special kind of event that you can come find every month, the Contemporary Style Shoppe. We’ve talked with one of the buyers, Brittany Schooley, about what the Shoppe is all about and got some insight on her favorite style of the season.

Tell us what Contemporary Style Shoppe is?

The Contemporary Style Shoppe is a one-stop destination, to find high-end, fashion-forward, styles to give your wardrobe that extra “WOW” factor! It will offer amazing discounts on high-quality pieces that will transition seamlessly from season to season.

Why did you decide to launch it?

We wanted to offer our customer a place where she can go to find specialty pieces and contemporary styles as seen on ready-to-wear runways, fashion blogs, and magazines! It’s a place to go to find that special dress, bag, jacket, etc.!

What can the zulily customer expect to find from the Shoppe?

We are offering quality dresses, separates, bags, jewelry and more that she don’t see in your regular retail stores. The styles we’re offering enhance the wardrobe and take it to the next level. Brands include Dolce Vita, Goddis, Frankie B, CXL by Christian Lacroix and more!

What’s one of your favorite styles for this season?

One of my favorite trends right now combines a beautiful printed maxi dress with this edgy moto jacket. It’s super easy to wear, looks great on everyone and combines a bright, feminine piece with an edgy, masculine style, which gives it that trend-setting look. In addition, both garments can be mixed and matched easily into any wardrobe and each piece is still unique on its own.

Q&A with Arianna Huffington on Thrive


Arianna Huffington’s memoir, Thrive, is out today and we were able to talk with her about her inspiration for the book, tips for finding balance and what she thinks is the real key to success in life. Check out zulily today for a great deal on the book and a selection of Arianna’s must-haves to find rest, relaxation and balance in life. 

What inspired you to write Thrive? Tell us a bit about its message.

I had my personal wakeup call on April 6, 2007, when I found myself on the floor in a pool of blood. I had collapsed on the floor from exhaustion and lack of sleep, breaking my cheekbone and cutting my eye. I was working eighteen-hour days to build The Huffington Post, joining the ranks of the more than 30% of Americans who are sleep deprived. This painful wakeup call taught me that while I might have been considered successful by our society’s misguided definition, I was not living a successful life by any truly healthy, productive — and sane — definition of success.

Over time our society’s notion of success has been reduced to money and power. In fact, at this point, success, money, and power have practically become synonymous in the minds of many. This idea of success can work— or at least appear to work— in the short term. But over the long term, money and power by themselves are like a two-legged stool— you can balance on them for a while, but eventually you’re going to topple over. And more and more people— very successful people— are toppling over. Thrive’smessage is that, to live the lives we truly want and deserve, and not just the lives we settle for, we need a Third Metric, a third measure of success that goes beyond the two metrics of money and power, and consists of four pillars: well- being, wisdom, wonder, and giving.

What is your definition of success in life?

My wakeup call taught me that a sane definition of success has to go beyond how much money we can make, how big a house we can buy, and how high we can climb up the career ladder. Jobs and financial security will always be important, but when we fall into the trap of chasing only the successes build on money, fame and power, we miss out on the happiness, purpose and meaning that come from reaching out to others, pausing to wonder, and connecting to that place from which everything is possible.

How do you balance being a successful business woman, a mom and a healthy person?

Nothing brings me joy like spending time with my daughters. It puts everything else into perspective. And I have worked to integrate certain practices into my day—meditation, walking, exercise— and the connection that conscious breathing gives me is something I can return to hundreds of times during the day in an instant. Finally, I strive to get seven to eight hours of sleep a night, and I make sure I have my iPhone and BlackBerrys (yes, plural!) charging far, far away from my bed, to help me avoid the middle-of-the-night temptation to check the latest news or latest emails.

You often say, “sleep your way to the top,” what do you mean by that?

Our creativity, ingenuity, confidence, leadership, and decision making can all be enhanced simply by getting enough sleep. By sleeping more we, in fact, become more competent and in control of our lives. It gives new meaning to the old canard of women sleeping our way to the top. Women have already broken glass ceilings in Congress, space travel, sports, business, and the media— imagine what we can do when we’re all fully awake.

When you’re a mom, usually the first thing to go is your sleep. What advice would you give to our moms for getting a good night’s rest?

The sleep experts I have consulted with have provided me a number of additional sleep tips. Here are some of the ones I found the most useful:

- Get a new pillow. And a new pillowcase.

- Make your bedroom darker and keep it cool.

- Practice deep breathing before bed.

- Take a warm bath before bed.

- Exercise or at least walk every day.

- Banish all LCD screens (computer, smart phones, Blackberry, TV) at night.

- Cut down on coffee after 2 p.m.

Are You in a Shopaholic City?

Who says a little retail therapy can’t help you get through a rough patch or a parenting breakdown? Today, we announced our first annual list of Shopaholic Cities. We found that the cities with the most purchases of kids fashion are New York, Miami and Houston. To determine the Shopaholic Cities, we analyzed data from the top 20 largest cities across the United States, combining the average total purchases on children’s fashion made in an average month with the frequency of purchases. Florida and California each have two cities in the top 10, with Miami, Tampa, San Francisco and San Diego also making the list.

Who Wears it Best?

Digging deeper into the minds of moms, we also recently ran a Facebook poll to find out if moms are buying more for themselves or for their kids. The findings were a bit surprising:

  • 85 percent of mothers say they spent more on their kids’ clothes in the past year than they did on their own wardrobe
  • 84 percent of moms said their children sport a more stylish wardrobe than they do
  • More than half of moms admit to sneaking a purchase in for themselves while shopping for their kids

Based on average shopping cart spend and frequency of purchase in an average month, here are the top 10 cities for kids fashion and some of the popular trends zulily is seeing in each region.

  1. New Yorkers look great in the popular puffy coat. With the bitter winter, it’s no surprise.
  2. Miami kids are all about swimsuits. Rash guards and short are popular trends for boys while girls sport tankinis in bright prints.
  3. Houston girls stay chic with daisy floral printed dresses. Houston moms can also sport a similar floral numbers themselves.
  4. Dallas is all about denim. Maybe it’s the cowboy at heart but from chambray, to jeans and overalls, but Dallas kids rock the trend.
  5. Atlanta kids sport the printed t-shirt, expressing their personality through their tees, with funny images, words, and logos.
  6. Tampa kids know how to accessorize with flair to go with their outfits, like watches, headbands, bracelets, and necklaces.
  7. Chicago keeps warm from the windy city with hoodies for kids.
  8. San Francisco makes flats fun. San Franciscans – both moms and their kiddos – are sporting flats all over town, whether its boots, sandals or sneakers, consider it a “no heels zone.”
  9. Cleveland rocks with darker and edgier clothes with rocker, music themed wear, decked out with jewels, studs and sequins.
  10. San Diego has painted its town plaid, sporting this look in shorts, shirts and dresses.

zulily has the scoop on The Bump Best of Baby winners


One of our favorite sites for all things pregnancy and parenting, TheBump.com, today announced the second-annual Best of Baby product awards. The awards feature the best gear and products of 2013 for mom and baby. 

We spoke with deputy editor Elena Donovan Mauer to get the scoop on the awards. This is the second year that TheBump.com editors have done the awards, and according to Elena, it’s a huge undertaking. The editors reviewed hundreds of products—from baby carriers to cribs—to find the items that truly excel in design, practicality, value, functionality, saving time, problem solving and innovation. According to Elena, the editorial staff really looks for products that can help a busy mom. And The Bump is really thorough; just take a look at the amount of strollers they had to test out! Elena said that while it’s a lot of work to evaluate all the products, everyone in the office gets excited about the project and seeing all the products come in.

The Bump selects 100 winning products across 27 categories including baby carriers, high chairs, cribs, breast pumps and more. You can see the full list of winners here.

Starting March 21, zulily will feature 35+ of these winners in The Bump Best of Baby sale! These award winners will go fast, so be sure to set your alarm. 

Devon’s Discoveries: Stroller and Car Seat

I can hardly believe that Baby #2 will be here in two weeks or less! Nursery is done, hospital bags are packed, we’ve read I’m A Big Sister to Bean a hundred times… in other words, I think we’re ready! 

Although the house was all ready, I had been putting off transportation methods because it seemed silly to get them ready too soon.  But with just two weeks to go, I figured that now was a good time to get everything unpacked and figure out (again) how to use it all.

We dusted off our trusty infant car seat, the Chicco KeyFit Infant Carrier, which is an amazing car seat.  It is easy to use, nice to look at, and the one that we have holds up to a 22-pound baby.  I’ll have DA install the base while I’m at the hospital, but it’s out and ready to go, so at least I don’t have to try to explain which closet it’s stuffed into while I’m in labor! 

When I found out I was pregnant with Baby #2, I also quickly jumped on zulily and ordered a Phil & Ted’s Black Promenade Buggy, which has the option of converting to a double stroller.  Bean would never tolerate her previous stroller for longer than twenty minutes, so the Phil & Ted’s stroller was a revelation… Bean will sit in this comfortable stroller for up to an hour without making a peep. 

Last week, I wanted to make sure I knew how to attach the Second Seat and the Infant Car Seat Adapter. Much to my happy surprise, it was super intuitive and I had the Adapter installed in about thirty seconds.  I popped the Chicco Carrier on the Adapter to make sure everything worked as planned and, in under a minute, saw my single stroller transform into a single-profile double stroller!  Hurrah!  The best thing that I learned while installing the Adapter is that I didn’t lose my storage space under the stroller.  I was worried that the second seat/adapter would take up the whole storage bin, but it actually leaves me with plenty of room for emergency diapers, a blanket, and even a small bag of groceries. 


All of our wheels are ready to go!  And next time I check in with you guys, Baby #2 will be here!  Wish us luck!


Devon is a wife (of “DA”), mother of a one-year old (“Bean”), former History professor, and lifelong shopper.  She grew up with a self-proclaimed shop-aholic and sale-aholic mom, so she’s been in training for discovering cool stuff and great deals since she can remember.  Devon lives in Seattle, Washington, where she is mostly okay with the rain but sometimes pines for her hometown in Southern California.  With a little one at home and a crazy life, Devon is all about doing her shopping on the internet and zulily has been a dream come true for her with its variety, value, and quality.