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Brand Spotlight: Rockin’ Baby Slings, To Give and Receive

At zulily, we are always on the lookout for unique products for you to discover. That’s why when we met the people behind Rockin’ Baby, we knew we had to bring this innovative and charitable line of slings to our moms. Being a mom means mastering the art of multi-tasking, and this lovable one-for-one brand of baby accessories is guaranteed to make your day go more smoothly and help less fortunate moms around the world at the same time!

Rockin’ Baby CEO and proud mama of six Kathryn Wiley has always wanted to help other women flourish too.  Working as a social documentary photographer for many years, she dreamed of being a “vehicle for change” in a business endeavor.  For Wiley, prospering alone was not enough. On one of her many trips to Haiti, she saw the opportunity to help moms and lower Haiti’s infant mortality rate, which in some areas is as much as 50 percent.

While in Haiti, Wiley noticed that many moms weren’t able to carry their babies simply because they didn’t have a method of doing so. This was concerning to her because carrying babies is an important part of fostering connection and a sense of security between mother and child. Plus, the more mobility you have, the better you can protect baby, a lesson Wiley never forgets since learning of a Haitian mom whose legs were run over in a truck accident. While her baby miraculously survived, the crisis could have easily been averted if the mom had her hands free. So, in 2010, Wiley bought Rockin’ Baby, keeping the brand’s beautifully designed slings the same but changing its purpose: for every sling purchased, Rockin’ Baby donates one to a mom in Haiti.

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Wiley likes to say “The more you sell, the more you can give!”, and with celebs like Gwen Stefani and Angelina Jolie on board, a sales boost of 200 percent and thousands of free slings given away in the past three years, we’re pretty sure Rockin’ Baby’s Mother to Mother mission is just beginning. Rack up your good karma with these cozy, reversible carriers that give back.