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Brand Spotlight: RuffleButts


In 2007, twenty-something Amber Schaub was working her day job and dreaming of something different to do with her life. Within three months, she quit her job and brainstormed her product idea­—RuffleButts, based upon the ruffled bloomers she loved to wear as a little girl and could no longer find in stores.

As a long-time entrepreneur (she started a grocery delivery business and babysitting clubs when she was a kid), Amber threw herself wholeheartedly into her dream. She took sewing lessons, made samples and worked with factories. In less than a year, RuffleButts was officially born.

By 2010, RuffleButts had already gained a following for their whimsical designs and incredible attention to detail and quality. And that’s when a children’s apparel start-up appeared on the scene. When Amber first heard of zulily, she was skeptical. But as she explains, “The more I heard about them, the more I could understand that they were creating an avenue to share products with millions of moms around the world. We’re a small company and zulily has so much reach. It’s fantastic because we’re able to share what we’re doing with so many more moms out there.”

RuffleButts, along with brother brand RuggedButts, is a company to watch. They’re one of the fastest growing brands in the children’s apparel market and they’re launching new lines, new sizes and new styles while still maintaining the quality and customer care they’re known for.


For Amber, one of her favorite parts of running her own business is the interaction with the people who love RuffleButts. As she says, “We have the most incredible customers. They’re über supportive and have really cheered me on since the beginning. We have over 160,000 Facebook fans and they’re constantly sharing photos of their children in our apparel along with words of support. As the creator of this brand, I find it incredibly touching and also so rewarding to see.”

Check out the event today on zulily.