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Top 25 Holiday Toys for 2021

Top 25 Holiday Toys for 2021

The leaves may still be green and summer vacation memories still fresh on the mind, but it’s time to start thinking, planning and shopping for the holidays.

This holiday season, consumers plan to spend $998 on average gifting, be it for themselves, their families or their friends. Ongoing supply chain challenges as a result of the pandemic and inflation, which is at the highest it’s been over the past 13 years, means finding unbeatable deals on the most coveted items will be challenging this holiday season.

In preparation for one of the largest gift-giving seasons, Zulily reveals how the early bird can catch the deal.

New research shows those who plan ahead get more than just the best deals on top toys of the season, such as the Barbie, The LEGO Group and PicassoTiles. Zulily offers up to 70% off on the must-haves for the season – from gifts and home décor to toys — with an average of $5-$10 savings per item. Millions of moms (four times as many) are willing to trade off speed for cost savings and can shop now to take advantage of planful behaviors that can leave them with more money in their pockets, peace of mind and other health benefits.

Zulily’s new “Brain of the Planner” research – a first-of-its-kind pilot study conducted by third-party researcher ENGINE – used Artificial Intelligence (AI) to analyze human emotions through facial and linguistic expressions to understand what motivates moms to plan and what benefits they experience as a result. Planners experience more feelings of happiness, less stress and better health overall, a.k.a. letting them kick back and truly enjoy the holidays with peace of mind. Planners also report feeling more confident and financially secure and have stronger family relationships.

So, what does that mean for holiday shopping?

25 Top Toys for Holiday

If you’re planning to buy toys for a little one in your life, ‘tis the season to start shopping early.

Zulily’s in-house toy experts compiled a list of the 25 must-have toys of the 2021 holiday season to help moms keep their finger on the pulse of what’s trending among kids and what toys they’ll wish for most. Moms can find these or similar toys in Santa’s Workshop on Zulily.com, which is a dedicated shopping destination for all things toys within their Holiday Shop.

With Zulily’s assortment changing every day, make sure to shop early, as most of our sales events last only 72 hours – so once it’s gone, it’s gone! But with new things added every day, you can check back often to find exactly what you’re looking for.

Barbie Dream Camper | Most Popular Holiday Toys on Zulily

Barbie® Three-In-One Dreamcamper Set

Picasso Tiles 101 Pieces 3D Magnetic Building Tile Play Set | 2021's Hottest Toys on Zulily

PicassoTiles 101-Piece 3D Magnetic Building Tile Play Set

Fisher Price Rock a Stack Toy | 2021's Hottest Toys on Zulily

Fisher-Price® Giant Rock-a-Stack® Toy

Joybay Sky Blue Premium LED Swing Car | 2021 Hottest Holiday Toys on Zulily

Joybay Sky Blue Premium LED Swing Car

LEGO Marvel The Guardians Ship 76193 | | 2021's Hottest Toys on Zulily

LEGO® Marvel Studios The Guardians’ Ship

Barbie Dream House | 2021's Hottest Toys on Zulily

Barbie® House Doll Play Set

Barbie Holiday Doll | 2021's Hottest Holiday Toys on Zulily

Barbie® Holiday Doll

Picasso Tiles 61 Piece 3D magnetic Building Tile Play Set  | 2021's Hottest Toys on Zulily

PicassoTiles 61-Piece 3D Magnetic Building Tile Play Set

Barbie Art Teacher and Student Doll | 2021 Hottest Holiday Toys on Zulily

Barbie® Art Teacher & Student Doll

Picasso Tiles Marble Run 71 piece magnetic building blocks | 2021 Hottest Holiday Toys at Zulily

PicassoTiles Marble Run 71-Piece Magnetic Building Blocks

Lego Star Wars Boba Fetts Starship | 2021's Hottest Holiday Toys on Zulily

LEGO® Star Wars™ Boba Fett’s Starship

Star Wars™ The Mandalorian™ Tan & Green The Child 11.5'' Premium Bundle | 2021's Most Popular Holiday Toys on Zulily

Star Wars™ The Mandalorian™ Tan & Green The Child 11.5” Premium Bundle

Polly Pocket Pollyville Hotel | 2021's Hottest Holiday Toys at Zulily

Polly Pocket™ Pollyville™ Hotel

Lego Duplo Barn Tractor and Farm Animal Care | 2021's Hottest Holiday Toys at Zulily

LEGO® DUPLO® Barn, Tractor & Farm Animal Care

Lego Super Mario Adventures with Luigi

LEGO® Super Mario™ Adventures with Luigi

Barbie® Gymnastics Playset

Barbie® Gymnastics Playset

Barbie® Travel Dreamplane Set

Barbie® Travel Dreamplane Set

PicassoTiles Race Track 81-Piece Magnetic Building Blocks

PicassoTiles Race Track 81-Piece Magnetic Building Blocks

Frozen Elsa's Ice Palace

Frozen Elsa’s Ice Palace

PLAYMOBIL Triceratops Battle for the Legendary Stones Toy Set

PLAYMOBIL Triceratops Battle for the Legendary Stones Toy Set

Melissa & Doug Paw Patrol Magnetic Pretend Play Set

Melissa & Doug Paw Patrol Magnetic Pretend Play Set

PLAYMOBIL Large Campground Toy Set

PLAYMOBIL Large Campground Toy Set

Melissa & Doug Scoop & Serve Ice Cream Counter Play Set

Melissa & Doug Scoop & Serve Ice Cream Counter Play Set

PLAYMOBIL NHL® Hockey Arena Set

PLAYMOBIL NHL® Hockey Arena Set

Small World Toys Mandala Sparkling Stones Paint Set

Small World Toys Mandala Sparkling Stones Paint Set

Zulily's 2021 Holiday Trend Report

Get the full holiday trend report and more the tips for holiday toys, décor and preparing the home for guests and merriment!

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