Top 25 Holiday Toys for 2021

The leaves may still be green and summer vacation memories still fresh on the mind, but it’s time to start thinking, planning and shopping for the holidays.

This holiday season, consumers plan to spend an average of $998 on gifting for themselves, their families or their friends. Ongoing supply chain challenges as a result of the pandemic and inflation, which is at the highest it’s been over the past 13 years, means finding unbeatable deals on the most coveted items will be challenging this holiday season.

In preparation for one of the largest gift-giving seasons, Zulily reveals how the early bird can catch the deal.

New research shows those who plan ahead get more than just the best deals on top toys of the season, such as the Barbie, The LEGO Group and PicassoTiles. Zulily offers up to 70% off on the must-haves for the season – from gifts and home décor to toys — with an average of $5-$10 savings per item. Millions of moms (four times as many) are willing to trade off speed for cost savings and can shop now to take advantage of planful behaviors that can leave them with more money in their pockets, peace of mind and other health benefits.

Zulily’s new “Brain of the Planner” research – a first-of-its-kind pilot study conducted by third-party researcher ENGINE – used Artificial Intelligence (AI) to analyze human emotions through facial and linguistic expressions to understand what motivates moms to plan and what benefits they experience as a result. Planners experience more feelings of happiness, less stress and better health overall, a.k.a. letting them kick back and truly enjoy the holidays with peace of mind. Planners also report feeling more confident and financially secure and have stronger family relationships.

So, what does that mean for holiday shopping?

25 Top Toys for Holiday

If you’re planning to buy toys for a little one in your life, ‘tis the season to start shopping early.

Zulily’s in-house toy experts compiled a list of the 25 must-have toys of the 2021 holiday season to help moms keep their finger on the pulse of what’s trending among kids and what toys they’ll wish for most. Moms can find these or similar toys in Santa’s Workshop on Zulily.com, which is a dedicated shopping destination for all things toys within their Holiday Shop.

With Zulily’s assortment changing every day, make sure to shop early, as most of our sales events last only 72 hours – so once it’s gone, it’s gone! But with new things added every day, you can check back often to find exactly what you’re looking for.