Dive Into Zulily x Sunshine Swing’s NEW COLLECTION of Beachwear for Kids, Designed by Kids
Moms know shopping for children’s clothing can be a struggle as they search for common ground with kids who are taking a more hands-on approach to their personal style. But the drive for kids to own their look is real and powerful. Recent Zulily data shows that 79% of kids feel joy from wearing new clothes and 57% report that new clothes also help them feel more confident. Which is why the online retailer is thrilled to launch the exclusive Zulily x Sunshine Swing Resort Collection with a line of beachwear, designed by kids, for kids.
Moms who are beginning to look for warm weather essentials for upcoming Spring Break vacation and summer can choose from over 60 designs on Zulily that were created by six inspiring children who won the 2021 Back-to-School, #UniquelyZu contest.
Available for a limited time (January 5 – January 19, 2022) and in collaboration with fan-favorite brand Sunshine Swing, the Resort collection is inspired by those warm, summer days of fun in the sun, with styles including coverups, swimwear, rashguards, board shorts and more at unbeatable prices from $12.99 – $29.99.
Zulily’s first ever factory-direct collection came to life with the help of Kyrie, Kamden, Jazlyn, Emma, Marlee and Mady.
Meet the Designers
Kyrie, a 7-year-old fan of all things tie-dye, from Riverside, Calif., loves how fashion can make an impactful statement, which is one of the reasons she was drawn to use tie-dye in her designs. She added: “A timeless symbol associated with peace, love and individuality, I wanted other kids to be able to express those positive feelings through their outfits.”
Kamden, an 8-year-old budding entrepreneur, from Lee’s Summit, Mo., was inspired to create fashion options for all kids. Whether they’re athletic or artistic, he wanted to design an outfit that would fit anyone’s style. He added: “When I’m at school, I’ve found that when I’m dressed comfortably, I feel more confident and successful. All kids deserve to feel the same!”
Jazlyn, a 9-year-old with impressive sketching skills, from Post Falls, Idaho, understands how style impacts feelings firsthand, sharing: “My designs are meant for kids to express how they feel through color.”
Emma, a 9-year-old with an eye for color blocking, from Seattle, Wash., wanted to create clothes that are both simple and comfortable, but easy to mix and match. She added: “That’s why I was drawn to use pastel colors, which I feel works for any age and instantly makes me feel happy, so I know others will feel happy, too.”
Marlee, an 11-year-old with impressive fashion sketch talent, from Roseville, Cali., has two passions: animals and fashion. She noted: “It’s no surprise you’ll see a vibrant mix of colors and patterns come to life in my designs, which is perfect for those looking for unique Spring Break essentials.”
Mady, a 14-year-old digital artist in the making, from Provo, Utah, is inspired by bright pops of color, and added: “I keep an eye on fashion trends I see from people whether I’m out and about or at school. That’s what inspired me to create unique styles that are sure to set kids apart from their peers.”
Not only did these amazing kids play a huge part in the collection, but Sunshine Swing truly captures the lively energy of childhood while giving kids freedom to express themselves. Moms everywhere will be delighted to see the kid designers took a page out of their childhood style playbook with inspired looks on display from ruffles, denim, rainbows and 90s icon Lisa Frank-esque graphics to cotton candy pinks, tie-dye and bright hues of blue, green and orange. There’s plenty of playful, easy-to-wear silhouettes within the collection that both moms and kids are sure to love!
Shop the Collection
Sunshine Swing’s beach-ready colorful and creative designs – designed by kids, for kids.