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The Trending Toys Kids Are Asking For In 2023 

The Trending Toys Kids Are Asking For In 2023 
To help moms get ahead of their holiday to-do lists and maximize savings this holiday season, Zulily is offering an early look at this year’s 25 hottest toys from beloved brands like LEGO®, Mattel, Little Tikes, Melissa & Doug and more. The best part? The toys are up to 50% off, so you can bring endless smiles and entertainment to your family, without breaking the bank. Moms are expected to be more price-conscious this coming holiday season as the past year saw inflation and price hikes on nearly everything — and toys are no exception. Holiday shopping is already top-of-mind for many moms, who are often responsible for the magic of the holidays, are feeling the pressure to find the perfect gift for the kiddos — at a discount.  (According to a Salesforce survey, 82% of shoppers look for a coupon or discount before purchasing.)

Zulily’s 2023 Top Holiday and Christmas Toy List

Zulily’s in-house toy experts compiled a list of the top 25 trending toys for the 2023 holiday season to help you snag early deals on toys sure to be on your kid’s wish list. You’ll find these and similar toys in Zulily’s Trending Toys for the Holidays, July 25 through December 21, 2023.
Please note that toy availability will vary due to supply. 

Little Tikes Adventure Rocket Play Pretend Toy
Kids can pretend to be an astronaut and explore the universe with this Adventure Rocket Play Pretend Toy featuring a control center, telescope, star viewer, interactive console and more, instilling a love of space and hours of imaginative play. Ages 2 and up.
Disney The Magical World of Disney Trivia Board Game

It’s time to answer the age-old question: who’s the biggest Disney fan? Gear up for an exciting night of trivia, while reliving classic Disney and Pixar movies, music, and iconic moments. Even the youngest Mouseketeers can get involved, with special cards just for kids, and stunning sketch art for fans of all ages. Ages 6 and up.

Best Ride on Cars Mercedes G-Wagon Push Car

Let your little one ride in style with the sleek Mercedes G-Wagon Push Car in slate grey (color exclusive to Zulily!). Mini motorists’ travels are brought to life with a working steering wheel, horn, and radio. Ages 2 and up.

Step2 My First Christmas Tree 2
Holiday magic comes alive with this adorable Christmas tree toy for toddlers. Complete with eight colorful ornaments and a star on top, My First Christmas Tree allows kids to get involved in decorating for the season and play with the miniature train set while waiting for Santa to arrive. Ages 3 and up.
Colorjo Christmas Wonderland Color Your Own Playhouse
Toddlers and kids alike can channel their inner artist to bring this festive playhouse to life. Whether your little ones gravitate towards crayons or finger paints, they can explore limitless ways for them to make this happy wonderland playhouse their own. Ages 3 and up.
TubeLox Deluxe Building Set

Kids can put their motor skills to the test with this life-sized construction toy, boasting a plethora of components that allow kids to use their creativity while designing and building anything they want (planes, trains, automobiles, etc.). The construction possibilities are endless! The tubes connect with colorful attachment pieces and locking adapter clips, making it sturdy and stable for play. Ages 3 and up.

Plus-Plus Puzzle By Number US Map Puzzle

Kid can familiarize themselves with the 50 U.S. states as they build their way across the country with this jigsaw puzzle, which includes 700 interesting state facts. Once their masterpiece is complete, they can turn their artistry into a fun piece of décor no glue or ironing required! Ages 5 and up.

Shashibo Spaced Out Magnetic Shape Shifting Puzzle Cube
Encourage kids to take a screen break and put their problem solving to the test. This patented, award-winning puzzle will not only dazzle kids with its stunning designs, but will also expand their logic and reasoning skills along the way. The puzzle cube features rare earth magnets that transforms into over seventy geometric shapes. Ages 8 and up.
LEGO DREAMZzz 71469 Nightmare Shark Ship
Kids can dive into the dream world and spend hours of fun building an awesome shark ship from the DREAMZzz™ TV show before recreating their favorite scenes. Ages 10 and up.
LEGO® Star Wars™ 75325 The Mandalorian’s N-1 Starfighter

It’s been a big year for Barbie! This new dreamhouse reimagines Barbie’s famous abode, inspiring creative storytelling as kids craft their own adventures for the beloved fashion doll. With a new 3-story slide, kids can create their own story with 10 areas of play, more pet areas than ever, and more than 75 toy pieces. Ages 3 and up.

LEGO® Ideas 21331 Sonic the Hedgehog™ Green Hill Zone

Welcome an arcade favorite to your living room. This beloved game invites kids to test their agility to win candy, gum, and small toys in the process. Ages 8 and up.

Melissa & Doug Super Smile Dentist Play Set

Inspire bright smiles and the next generation of dentists with this 26-piece dentist play set with realistic pretend play dental care essentials, including an oversized set of pretend teeth, so kids can give cleanings, treat cavities, and fit retainers and braces. Ages 3 and up.

Abacus Brands Junior Virtual Reality VR Astronaut Universe Kit
Kids curious about space can begin their experience as astronauts with this entertaining and educational virtual reality kit, which immerses them in space to learn real techniques and information about the universe. Ages 6 and up.
Hugimals Gray Sam the Sloth Weighted Plush Toy
Everyone loves a good snuggle! Kids will find a new best friend in this adorable Sam the Sloth plush toy. Weighted beads provide a hugs-you-back feel to this animal companion. Ages 2 and up.
hand2mind Mathlink Cubes Numberblocks 11-20 Activity Set

Build kids’ creative problem solving and early math skills with these colorful math cubes, activity boards and character accessories. Ages 3 and up.

Exploding Kittens Throw Throw Burrito Card Game

Bring on the friendly competition with the Throw Throw Burrito game. Determine who is best at ducking, dodging, and diving away from squishy, airborne burritos or get hit and receive a Burrito Bruise! This game is perfect for the whole family and includes 120 game cards, 7 tokens, and 2 squishy burritos. Ages 7 and up.

Squishville Squishmallows Sharde in Truck & Elina in Boat
Kids will love rolling through Squishville plush world with this plush bestie 2-pack featuring Sharde, the lavender foxicorn in her truck, and Elina, the purple peacock in her boat. Ages 4 and up.
Bring the playground into your home with the original StairSlide, perfect for indoor activities on your stairs. When you’re done with the fun, just stack and store for later use. Ages 3 and up.
LEGO Icons Wildflower Bouquet 10313
This wildflower bouquet gives kids the opportunity to create stunning floral arrangements that never wilt or need water. Flowers are inspired by cornflowers, lavender, poppies, ferns, daisies and more. Ages 18 and up.
LEGO Sonic the Hedgehog Sonic's Speed Sphere Challenge 76990
Kids who love Sonic can help save the day with this LEGO® set featuring a speed sphere and launcher to propel Sonic across the course to collect the Rings and reach the Chaos Emerald. Ages 6 and up.
KidKraft Blueprint Build Workbench

See what kids create with their imagination at the KidKraft Workbench. They will enjoy hours of building fun with kid-safe screws, nails & bolts. Ages 3 & up.

Christmas Snakes and Ladders

Players use their counting skills as they race to reach the North Pole. Kids can learn numbers, animals, basic counting and movement comprehension playing this festive board game. Ages 3 & up.

Santa's Workshop

About The Author

Mattie Heider

Mattie Heider is the Public Relations Manager at Zulily. With a passion for storytelling and helping moms find exactly what they need to equip themselves and their families at every stage of motherhood, she uses customer insights and data to create meaningful marketing communications and trend reports, including the popular State of the Date Night Report. She lives in Seattle.

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