The Welcome Baby Event is Back: Best Deals on Curated Collections for Baby Nursery Themes
We Got You, Mama! Zulily’s Bi-Annual Welcome Baby Event is Back with Month-long Exclusive Deals and Weekly Themes
Whether for the first time or third, becoming a mom is an occasion full of emotion and excitement when the days can feel long but the years fly by. With more than 4 million babies being born each year, Zulily aims to make your life easier with curated and convenient online shopping that also helps maximize savings so you can stay focused on celebrating the little and big moments that come with a new family addition. This is exactly why we’re debuting our bi-annual Welcome Baby Event from April 6 – May 4 with the theme, “We Got You, Mama,” to help you and all new and expecting moms find the products and brands you need and want throughout your motherhood journey – and get inspired with four fresh decor themes for new baby nursery ideas.
Our bi-annual Welcome Baby event is hosted within Zulily’s year-round Welcome Baby Shop. The limited-time collections feature a selection of must-have products and clothing across several categories:
- Boys and Girls Apparel
- Home & Nursery, Gear
- Maternity
- Toys and more
You’ll discover exclusive deals on baby gear for new and expecting moms each week from brands you love, including: Milkbarn, Burt’s Bees Baby, Honest Baby Clothing, Jojo Maman Bebe, Carter’s, Baby Brezza, Chicco, Wonderfold Wagon, Little Millie, Diono, Mudpie and DockATot.
We Got You, Mama: The Curated Collections
The Welcome Baby event is also specially curated around on-trend themes to make your shopping experience easy and fun so you can spend time on what’s important – your family (and, of course, so that your baby nursery can be social media ready!).
Here’s a sneak peek at the full schedule and themes each week of Zulily’s bi-annual Welcome Baby event.
April 6 – April 13: Dream in Color
Week one of the Welcome Baby event features the theme Dream in Color, inspired by sherbet, featuring a mix of neon and pastel, cottons and easy- to-wear-fabrics, abstract shapes, bold prints and tie dye. Featured Brands: DockATot, Carter’s, Honest Baby Clothing, Jojo Maman Bebe and Little Millie
April 13 – April 20: Retro Vibes
This week, the Retro theme is inspired by ribbed knits, inspirational graphics, rainbows and stripes, and other retro-inspired looks including terry, matching mommy-and-me/big-sib-and-little-sib outfits, and painted artwork. Featured Brands: KicKee Pants, Burt’s Bees Baby, Burt’s Bees Beauty, Milkbarn and Diono
April 20 – April 27: Charming Cottagecore
Welcome Baby’s third week of curated nursery items is Cottagecore — inspired by gauze and airy wovens, gingham, earth tones (think rust, sage, steely blues, oatmeal, egret, rose), eyelet fabrics, and fruits (lemons, oranges, peaches, cherries). Featured Brands: MJC, Laura Ashley, Jojo Maman Bebe
April 27 – May 4: Tropical Oasis
The Tropical Oasis Welcome Baby week four theme is inspired by tie-dye, dip-dye, watercolor illustrations, seer sucker, linens, tropical prints (palm leaves, mini-Hawaiian shirts) and nautical elements, all that give an exotic and tropical feel to your baby’s nursery. Featured Brands: Kids II, Carter’s, Oliver & Rain, and Skip Hop
How Online Shopping Helps Priorize Self-Care
Millennials are entering motherhood with control and confidence, prioritizing self-care and maximizing their time. And time-saving online shopping plays a big part in that.
Over 500 millennial moms across the country, both new and expectant, told Zulily that they’re feeling more prepared and confident as they enter motherhood. They’re embracing a new all-in-one shopping approach, with 60% of moms with babies under 12 months shopping online for themselves and their baby at the same time so they have more time to focus on meaningful life experiences with their family.
With this in mind, Zulily is uniquely positioned to help new and expecting moms easily and quickly discover new deals and fresh products every day with a shopping experience catered to their specific needs. Check out some of the findings uncovered by Zulily’s new research on new and expecting millennial moms.
Nesting Instincts
While moms overall feel more overwhelmed by financial burdens compared to a year ago, 70% of moms feel they’re regaining control and confidence when it comes to “nesting” in preparation for welcoming baby home.
Value-Hunting: the Ultimate Obstacle Course for Moms
Even with record-setting inflation, sticker shock isn’t stopping moms from buying baby essentials – instead they’re making trade-offs to ensure their newborn has everything they need (36%).
Grandparents or Google?
While more tech savvy than previous generations, 73% of Millennial moms still opt to use a “phone-a-friend lifeline” for parenting tips and advice, leaning on family and friends who are moms.
TV Marathon or Marathon Training for the Soul?
Moms are trading pandemic self-care habits, like binge watching TV, for self-love hobbies in 2022 as part of their daily routines to improve quality of life for herself and her family.
- 36% of moms are incorporating self-care as part of their beauty and wellness routines
- 30% are channeling their inner Home Edit skills by organizing and making their everyday lives easier
- 23% are opting for fashion and clothing to spruce up their wardrobes
Methodology
These findings are based on a Pollfish survey of over 500 U.S. based moms between the ages of 25-44 that are expecting or have a baby under 12 months old. The survey was fielded in March 2022.
