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Top 2020 Hottest Christmas & Holiday Toys | Zulily

Top 2020 Hottest Christmas & Holiday Toys | Zulily

Did you know that online retailer Zulily has sold tens of millions of toys since our first sale in 2010? In 2020, we wanted to celebrate our super special tenth holiday season with our first ever Zulily Top Toy List – 2020.

We believe play should be the center of every family during the holidays, even if the season looks a little different this year. Our toy experts have selected trending toys that promote family play and empathy building, toys that encourage active play and toys that build imagination

It’s the ultimate shopping guide for the holidays this year. The best part? At Zulily, all fresh finds are up to 70% off.

Zulily’s Top Toys of 2020

Mrs. Claus has picked out 11 of the top trending toys for 2020 find these toys and more on Zulily:

Barbie Dream Closet & Doll, Barbie

 The Mandalorian™ & The Child, LEGO, The LEGO Group

LEGO Star Wars The Child, The LEGO Group  

Tenney Grant 18” Doll & Accessory Set , American Girl

For more on imaginative play with Tenney, check out American Girl Dolls: Four Ways to Inspire Creative Play

 Barbie Ultimate Color Reveal, Barbie

 LEGO Harry Potter Forbidden Forest: Umbridge Ecounter, The LEGO Group

 LEGO® Harry Potter™ Set – Hogwarts™ Astronomy Tower, The LEGO Group

The Child 11″ Plush, Mattel

Paw Patrol Dino Rescue Patroller, Paw Patrol

Hot Wheels Sky Crash Tower , Hot Wheels  

Paw Patrol Adventure Bay Speedway, Paw Patrol

The rise of pandemic play: Top toys for empathy

With many families staying home more often due to COVID-19, encouraging play as a family – and as a way to build empathy in the absence of in-person school and playdates – is essential for kids. In fact, 55% of moms feel that their kids are struggling to build social skills due to the pandemic.

For others, pandemic play is all about making the most of family time – and yes, fitting in games to play on Thanksgiving totally counts! Eighty-six percent of moms say they are looking for games and activities they can do together as a family. Check out great toys from The LEGO Group, Crayola, Schylling, Outset Media and Penguin Random House.

A challenge for families: remaining active in the pandemic

With COVID-19 making many outdoor play spaces and public pools off limits, many are bringing the fun into their own backyard with some top toys that encourage jumping and running. The American Academy of Pediatrics and CDC recommend that “preschool-age children engage in at least 60 minutes of physical activity every day.” With that in mind, parents should consider games that promote physical wellbeing in their young ones: in fact, 63% of moms feel like with the onset of winter, their kids won’t be able to move around as much. Though getting active is often something for New Year’s resolutions, why not start those New Year good luck traditions early by incorporating active play now?

Find great energy burning toys from Hearthsong at Zulily – for when you need a break from winter crafts.

A must-have for holiday? Imaginative play

For many children today, play has become more about structure and screen – which could have a significant impact on children’s physical, cognitive, social and emotional growth. Let’s give them back the license to truly play, create and imagine; after all, 55% of moms are looking for toys that encourage imaginative, creative play!  So next time you’re searching for what to do when you are bored with your kids… turn to some free-form play. Top toys for the imagination include Picasso Tiles, The LEGO Group, Melissa & Doug, Penguin Random House and Small World Toys.

Looking for more holiday inspiration? Check out some fresh ideas for the holidays!

Methodologies: Survey conducted by OnePoll for Zulily with a sample of 2,000 U.S. mothers with children under 18 from September 26, 2020 – October 1, 2020. 

About The Author


Senior public relations manager at Zulily

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